Work Life Balance

When a company attends to the work-life balance of its employees, the results are easier recruitment, better retention, and higher productivity. Work-Life balance is the way people divide their time and energy between work and their personal life. The right balance varies for different people depending on their age, stage of life, roles in life, and roles at work, dependent care responsibilities or special interests. What happens at work affects life and the cycle of life impacts work and productivity.
Work-Life is the practice of providing initiatives designed to create a more flexible, supportive work environment, enabling employees to focus on work tasks while at work.
A highly demanding work environment as well as demanding life situation can have negative impact on employee productivity. Unable to manage both, employees may also change jobs in their search for better balance. This has great financial impact on a company, and plays havoc with both the flow of work and on internal teams.

Employers can assist employees by making the culture more supportive, adding programs to meet life event needs, ensuring that policies give employees as much control as possible over their lives and using flexible work practices as a strategy to meet the dual agenda – the needs of both business and employees.
Global workforce, changing demographics of workforce, pending workforce demands vs. workforce shortages, new generations’ preferred work characteristics, increase in number of women joining conventional/ unconventional jobs, limited quality child-care options and the quest for awards and recognition of best practices make a work-life strategy a crucial business imperative.

Advantages of work-life programs
Research has proved that work-life balance policies bring in significant benefits to businesses such as:

1) Enhanced recruitment.
2)Maximized retention.
3) Greater commitment.
4) Increased productivity.
5) Better performance.
6) Decreased absenteeism.
7) Good corporate image.

(Source: 2002 National Study of the Changing Workforce, Families and Work Institute)

Types and Examples of Work-Life Initiatives
  • Direct Services such as on site/ near site child care centre, emergency back up care, transportation.
  • Alternative Work schedules such as flexitime, job sharing, part-time work, telework.
  • Financial Assistance such as voucher system, discounts, , baby bonuses, and subsidies for child care expenses related to travel or overtime.
  • Education and Information Services such as child care, elder care, and wellness information and /or resource and referral, seminars and workshops, resource fairs, supervisor training.
  • Community Investments such as technical assistance for child care staff training, scholarship money for children of low income families, development of partnerships to solve problems such as elder care or after-school care.



This article has been written by consultants from ICF International, a professional services firm that supports clients with Work-Life Initiatives. Authors can be reached at msher@icfi.com or vgupta@icfi.com

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